Brand Addiction - Shaoqiang Wang

Autor: Shaoqiang Wang

Editorial: Flamant

Lenguaje: Inglés

ISBN13: 9788417084035

Reseña:  We use fashion as an outside expression of who we are on the inside. This is why more than in any other field branding is essential to the fashion industry. Good branding is storytelling - a consistent message weaving meaning into every piece. Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label these projects take into account every detail of decoration from labels to the trademarks colour. All these components contribute to a brands Identity and ignite consumers passion for purchasing.