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Product Overview
Autor: KEVIN REAGAN
Editorial: Taschen
Lenguaje: Español
ISBN13: 9783836557764
Reseña: I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music. -Alex SteinweissAlex Steinweiss (1917-2011) invented the album cover as we know it. In 1940 as Columbia Records young new art director he pitched an idea: why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance and within months its record sales increased by over 800 percent. Over the next three decades Steinweiss made thousands of original artworks for classical jazz and popular record covers for Columbia Decca London and Everest as well as logos labels advertising material even his own typeface the Steinweiss Scrawl. His daring designs gathered here in all their bright combinations of bold typography with modern elegant illustration revolutionized the way music was sold. The book includes Steinweisss personal recollections and ephemera from an epic career as well as insightful essays by three-time Grammy Award-winning art director/designer Kevin Reagan and graphic design historian Steven Heller. About the series Bibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!
