Improve Your Copywriting - Teach Yourself Kel Ediciones

Autor: GABAY,Jonathan

Editorial: TEACH YOURSELF

Lenguaje: Inglés

ISBN: 9781444102956

Reseña:  Fully revised for todays practical copywriting requirements Improve your Copywriting by one of the UKs leading copywriters reveals some of advertisings greatest creative secrets. From planning to implementation it will guide you step-by-step through copywriting skills for a range of disciplines including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ... and many more! Throughout the book youll find quick tips and author insights summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success based on the authors many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what youve learnt and how to use it.