Logo Decode - Shaoqiang, Wang

Autor: SHAOQIANG, WANG

Editorial: PROMOPRESS

Lenguaje: Inglés

ISBN13: 9788416504169

Reseña:  Branding and visual identity in business can be a powerful marketing tool and logo is an absolute essential. It not only plays an important role in presenting the philosophy of a company but also attracts the consumers by its particular form. Logo Decode focuses on how a logo comes into being taking you through some of the decisions designers made and why they made them. It will be a invaluable guide for people engaged in graphic design and marketing and even brand owners.