Economía Y Psicología - Raymundo Miguel Campos Vázquez

Autor: Raymundo Miguel Campos Vázquez

Editorial: Fondo de Cultura Económica

Lenguaje: Español

ISBN: 9786071647597

Reseña:  An introductory study to Behavioral Economics that parts from the observation of the limitations inside the dominant economic model- the Homo Economicus- showing how the decisions of the agents not only depend on the cost-benefit valuations and that there are other determining factors like the cognitive the psychological and the social. There is also a review of the main models on this topic in order to understand the human conduct as well as into what extent it is a useful tool in complementing the traditional studies and be the solution to big social issues.