Logo Design. Global Brands - Julius Wiedemann

Autor: Julius Wiedemann

Editorial: Taschen

Lenguaje: Español

ISBN13: 9783836576758

Reseña: Following up on the best-selling Bibliotheca Universalis logo manual this second volume focuses on corporate identity. In a globalized world more and more symbols convey values such as trust quality or reliability. This catalog comprehensively breaks down how texts images and ideas are condensed into distinctive brands. From airlines and groceries sportswear and computers museums and magazines to car brands music labels pharmaceuticals and internet portals this band offers around 4500 brand logos including complete background information about designers year of origin and country as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on. About the series Bibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!