Peso chileno
Product Overview
Autor: Ricardo C Nuñez
Editorial: Lerner
Lenguaje: Español
ISBN13: 684834480
Reseña: If youre in the business of marketing or developing products and programs for kids What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs abilities and interests of kids first. This system makes sure you wont miss the mark whether youre trying to reach young children or teens boys or girls or whether youre selling toys sports equipment snacks school supplies or software. Based on the latest child development research What Kids Buy and Why is chock-full of provocative information about the cognitive emotional and social needs of each age group. This book tells you among other things?why 3-through-7-year-olds love things that transform why 8-through-12-year-olds love to collect stuff how the play patterns of boys and girls differ and why kids of all ages love slapstick. What Kids Buy and Why is the result of Acuff and Reihers almost twenty years of consulting with high-profile clients including Johnson & Johnson Nike Microsoft Nestlé Tyco Disney Pepsi Warner Brothers LucasFilm Amblin/Spielberg Mattel Hasbro Kraft Coca-Cola Quaker Oats General Mills Broderbund Bandai Sega ABC CBS I-HOP Dominos Hardees and Kelloggs. Special features include: an innovative matrix for speedy accurate product analysis and program developmenta clear step-by-step process for making decisions that increase your products appeal to kidstools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy.
