Marcas Segun Aaker 20 Principios Para Conseguir El Exito (g

Autor: AAKER DAVID / ALVAREZ DEL BLANCO ROBERTO

Editorial: Empresa Activa

Lenguaje: 

ISBN: 9788492921072

Reseña:  This book presents the twenty principles of branding in a way that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications these principles provide a broad understanding of brands brand strategy brand portfolios and brand building that all business marketing and brand strategists should know.