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Product Overview
Autor: KIM CHAN
Editorial: Empresa Activa
Lenguaje: Español
ISBN13: 9788492921843
Reseña: This is the essential follow up to Blue Ocean Strategy the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work Kim and Mauborgne show you how to move beyond competing inspire your peoples confidence and seize new growth guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance Kim and Mauborgne deliver the definitive guide to shift yourself your team or your organization to new heights of confidence market creation and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
